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The Science behind
Delightful Products

Product management is the cornerstone of our full-cycle product development. Driven by innovation, we strive to create a unique product with cutting-edge design and technology.
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We focus on bringing together the right product

There is no sure-shot formula for building a great product. We bring the right skills, people, strategies and framework to the table, which encompasses building the right product.
Users Customers Competitors Team Stakeholder
MARKET
Product
Manager
COMPANY

Product Managers are the focal point of contact for all stakeholders and your product is their final responsibility.

Clients rely on Product Managers to refine and shape their vision. They provide continued visibility to the clients at all phases of the project process and progress.

PM and Designers work collaboratively on a project. It is a Project Manager’s responsibility to brief Designers about the end users, their pain points and goals.

They combine user feedback, analytics and client's vision to outline possibilities and experiences that address the best opportunities.

Our product managers steer the team to success

Under a product manager, our teams have full ownership of results and can move faster without distractions.
  • Stakeholder
  • Product Manager
TLDev Team Lead
  • Developers
  • Front End Devs
  • QA
DLDesign Team Lead
  • UI Designers
  • Interaction Designers
DODev Ops
Managing expectations & perception is as important as providing insights into how decisions imbue the product with maximum value.
- Gurdeep Singh, Head - Product Innovation

Defining the why, when and what
of the product

At Appinventiv, product management plays an instrumental role. We offer end to end product expertise and help you make strategic decisions.
  • We perform a multitude of tasks spanning from conception to the launch of the product.
  • We take full responsibility for your product and outline all parameters. Our Product Managers ask significant questions (What, Why, How, and When) umpteen times during the development cycle to ensure the product is on the right track.
  • Besides defining the product line, we lay down a strategic roadmap for product delivery.
  • We provide constant visibility to our clients into the project process and progress, every step of their digital journey.
  • We conduct market and competitor analysis to characterise a product vision that is unique and offers value to the customers.
  • They conduct market and competitor analysis to characterise a product vision that is unique and offers value to the customers.
  • We conduct a multitude of activities from strategic to tactical and ensure our cross-functional teams are aligned at every phase.
  • We monitor the competitive and technological landscape to measure its implications on the product.
  • Through product management we ensure that the voice of the customer is never neglected. We lead initiatives that drive user feedback.

Core aspects of Product
Leadership

Our Product Managers handle all core activities in the full cycle product development and take strategic decisions on the following matters-
Ideation

Having an eye for detail, our Managers look beyond the seemingly mundane to identify unique ideas and develop them into viable features. Over the years, they have honed their creative capabilities to curate new ideas, to determine which ideas will be promoted into features, all in due accordance with the key objectives of the product. They ensure that requests and feedbacks are seemingly integrated into product planning and the status of the idea is communicated back to the key stakeholders.

Strategy

Our Product managers envision a well defined strategy, and articulate the business value to the project team so they have a clear understanding of the intent and vision of the new product. Besides making a roadmap, they identify ways to achieve strategic goals and initiatives.

Release

Our Managers determine the timeline for full cycle development and allocate work to each team. They define the release process and align all activities to bring the product to the market successfully.

What sets us apart?

Through product management, we arrive at the crossroads of business, technology, and user experience and build a product that is feasible, valuable and usable.
  • We are Keen observers. We look at things holistically - what does the product mean to the customer, where it currently stands and where it needs to go in the future. We have unabashed confidence in your product and are quick to notice opportunities where others see nothing but a wasteland.
  • Synergy - We believe in combined effort to bring optimum results. Our Product Managers eliminate conflicts and disconnects between different departments, and ensure your product vision stays on track.
  • We are driven by innovation and creativity and build products that form an indisputable niche in the market.
  • We have a stellar design taste and know how to use product insights to materialize a breakthrough idea into a scalable product.
  • We set measurable goals, generate invaluable insights on industry trends, and provide clarity to the client and stakeholders at any given point.

Building Agile- A competitive advantage in the Digital age

Get more productive teams & faster project delivery. With a great framework for prioritization, we'll ultimately build a successful product, in the most efficient way.
Backlog
Grooming
Sprint
Planning
Project
Estimation
Project
Development
Daily
Standup
Testing &
QA
Deployment
Sprit
Retrospective
Build Being Agile DEFINE RELEASE
Recognized by the best

Good talks make good projects.
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Appinventiv didn't make tall promises. They just delivered. They understood my perspective and constraints and produced a bang-on product. Loved working with them and would recommend without any second thoughts.

Reggie Grey
CEO, H3 Enterprises
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