Of late, the term Augmented Reality has become talk of the town and the recent example of AR is Pokemon Go. Though the concept of this game is not new and is picked from a well known cartoon character, still it has taken the internet by storm.

Every mobile app that is developed using Augmented Reality is based on 3 parameters, i.e., GPS, compass and most importantly Camera. Pokemon Go showed us the power of AR, but there are many other applications other than gaming.

In this write-up, we would explore the other areas where AR has brought a paradigm shift. Read further to know more.

1. Medical

Healthcare industry has largely accepted new technological advances and Augmented Reality has been very useful for the medical practitioners. One of the interesting uses for AR in the medical field involves live interactive imaging for assisting physicians, medical students and children. This is probably the best what AR has done for the mankind. These days, with the evolution of technology, the possibilities to cure a dreadful disease have increased multiple times.

2. Education

It is a proven fact that the best way to memorize something is to visualize it and this is surely the era of visualization. These days a number of schools have adopted an effective approach to teach students that has changed the way kids learn. Here too AR has done a commendable job: there are various apps created by the developers that present the 3D model of different body parts and thus allows a students to grasp the concepts easily.

3. Marketing

Marketing is the backbone of any product and AR along with VR has immense capabilities that can be integrated in marketing. AR can be used for your product demonstration in the most captivating manner. It is truth that even if a mediocre product is presented beautifully, it is able to gather enough mass; such is the power of marketing. With AR, you can create stunningly beautiful stories of your brand to attract more customers.

4. Retail

Nowadays online shopping has become more or less a necessity because of the mouth watering deals and offers given by the E-commerce companies. But do you know that Augmented Reality can change the way you shop? Let’s talk about the girls only because they are the biggest shopaholics. With AR, girls can take their pic and apply different shades of products like lip liner, lipstick and decide which goes best with their skin.

5. Travel

Travelling is an unparalleled experience but there are some challenges as well like which hotel to stay, which places to visit etc. We have a good news for travellers! Augmented Reality makes it extremely easy for travellers to come up with the best vacation plan. It gives them a real view of their favorite destinations, happening spots and the best places to stay during the vacation. There are a number of such apps out of which ‘Wordlens’ is the best one. This is Google’s AR app and helps business travellers to just aim at the signboards and the app translates the content in their known language.

6. Interior Designing

Interior designing is indeed one of the most competitive professions and designers do struggle a lot to make the house look awesome. Interior designer face tough times designing the house and make it look beautiful. On flat owners part, it is always economic to perform this task yourself but is it that easy? Well, the answer is yes. There are a few smartphone applications on App Store and Google Play Store that allow to accomplish the tedious task of interior designing. Just give them a try and believe me, you would definitely become your own designer without putting any hard efforts.

We at AppInventiv have a special team that is well versed with the subtleties of Augmented reality app development. We have developed AR apps for our clients across the globe from different sectors. If you have an app idea, do not hesitate to connect with us.

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