Mobile App Industry is on a Revamping spree.
First Google revamped Play Store app listings with the content changing depending on whether or not the app is installed in the user’s device, in March. Then, a few days back, Material Design 2.0 was launched, where designing elements around Colours, Icons, and Touched were redesigned. And now, on Friday, Apple has come up with the Apple Store update, making it similar to the App Store and iTunes Store.
- Read about the Play Store Redesign
- Read About Material Design 2.0 Update in our Material Design Guide
The new Apple Store version 5.1 update has come with a series of changes in the Apple Store App available to download for free in the App Store.
With the new Apple Store update, users will now get voice search support, enabling them to say their query using the microphone icon placed in the Search bar. Along with this, you will also find a revamped search interface with products now displayed in card-based format.
The search query of Apple products that you make in the Apple Store will return with a list of ‘Trending Searches’. It has been done to keep users updated with all the new products that are being offered by Apple.
Describing the Apple Store update, the brand commented, “Search has been updated with an enhanced design. And it’s now powered with speech recognition technology for better search results.
With a fresh look and the addition of speech recognition technology, it’s never been easier to find products, stores, sessions, and more.”
In addition to the changes in the Apple Store app, the brand has also introduced changes in its Worldwide Developers Conference (WWDC) app on the iOS store. All the bug fixes are now live in the app along with a series of performance improvements.
With brands like Google and Apple continuously making changes in their product offering with the aim of making them more accessible and easy to use, the importance of constant change continues to get validated.
Why is it Important to Update Your Apps’ Offerings?
It is very important for a brand to keep changing with the changing times. Until your app get the ability to keep offering newness to the its users, it will be very difficult for it to survive in the market in the long run.
And, with brands like Google and Apple constantly striving to offer new elements to their users, even after attaining the brand position that they have, it leaves business no excuse to not change their offerings.
There are a number of factors that support the need to constantly update an app from time to time. Some of most difficult to ignore ones of them are –
- New updates generally remove the bugs from within the app
- It helps protect the security of the mobile app
- It becomes a new way to ask for permission from the users
- To come out of the rut of a similar app.
All these 4 reasons together make it difficult for the mobile businesses to ignore bringing a change in their app ecosystem. If you too are looking to get out of a rut and update your mobile app, contact our App Maintenance team, today.
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