The mobile app development process requires two critical factors, those of strategizing and planning the development phases. Another important thing that needs consideration is that of mobile analytics. So, first and foremost we will try to understand about what is mobile analytics. Before starting with any business venture, usually we need to consider the pros and cons of starting the business in the first place. In case of mobile analytics, the data on the user behaviour need to be gathered, followed by a thorough analysis to find out what all are the factors for customer retention, user engagement and conversion. The main reasons for employing mobile analytics are for conversion of ad budgets to installs, repeated usage of apps and in-app purchases. There are advanced tools on mobile analytics that can be used by the mobile app development companies, whatever may be the platform of development, Android or iOS.

Significance of the Mobile Analytics

It is estimated that by 2020, there will be approximately 6 billion smartphone users, all over the world, more so, because of the increased usage of smartphones, replacing the desktops for the purpose of serving the internet. Mobile app analytics can be an useful tool for the app developers for measuring success of the mobile apps. One of the major metrics is that which measures the user engagement. There are users who will install and use your apps, how often is the interaction with the apps and the likelihood of any abandonment of the apps. There are other such useful metrics for your apps, like that of app downloads, active users of the apps, app retention, app churn and many more. Keeping track of these mobile analytics or metrics, it will be possible to increase the ROI, with the help of mobile marketing strategies in place.

The business owners will be using the mobile app analytics for a thorough understanding of the targeted audience by the app developers. It is quite obvious that the mobile apps will be able to provide with certain benefits as follows:

• Unnecessary time and resources can be saved by understanding the target audience
• Analysis of user experience for better understanding
• Developing Marketing Strategy for the branding

Here are some of these mobile analytics, coming in handy for the app developers:

Targeted Audience

There are multitudes of people who will use your apps, but different approaches need to be applied, as the app needs to be interesting for all.

App Retention

The mobile app analytics will keep a track of the users who need to be retained. There are users who are visiting your app and returning back after the initial visit. 42 % of users return to your app at least once, after one month of downloading the app. Only engaging features in the apps will help to retain the users.

Ratings and Feedbacks

It is in these ratings and feedbacks of your app which provides you with an idea on the bad and good elements of the apps. The users will find interest about your app, when they find the app interesting enough.

In-app Referrals

The in-app referrals are for building the word of mouth for the app. The referral codes of the apps will be tracked for reaching a wider audience.

App Performance

It is mandatory for the app developers to concentrate not only on the design, but also keeping a track of the app performance. The analytics will focus towards the resolution of load times, errors etc, so as to make the app better for usage.

App Churn

This is the metric that measures the percentage of users who simply stops to use your apps. 58 % of users churn your app, in the first month itself. It depends quite a lot on the type of app. If the users are leaving or about to leave your app, your app might not have any worthwhile value.

You need to continuously monitor these mobile analytics. You need to work with the right app developers who will properly set up everything.

Appinventiv, is a leading mobile app development company, who have managed to achieve a higher level of performance, over the past two years. They believe in developing powerful apps, using some of the latest areas of technological advancements like that of Beacons, Wearables, Internet of Things.

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